Easy Options to Customize Your Calendar
Adding QR Codes
Quick response (QR) codes let smartphone users instantly connect to additional information offered on the web.
Your credit union can display a QR code as part of the imprint area on your calendar. Regularly refresh the link with new material to emphasize products with seasonal appeal, monthly themes or special offers to keep members checking back.
Cross-market your QR codes through web sites, newsletters and other promotional materials so members understand how they work and know where to find a scanning app.
QR codes are easily generated using free software – just search the internet for free QR code generators and follow the instructions. CUNA Strategic Services’ calendar provider recommends a minimum size of .75” square in black with a white border.
QR Code Ideas
Use QR codes to interact with your members by linking them to:
- Special offers or coupons
- Contact information
- Contests or special events
- Detailed product or service information
- Member testimonials
The Next Level of Customization
You can create a one-of-a-kind calendar to build your brand, promote products and enhance member loyalty. We have the expertise to take your photos, artwork and copy and turn it into a quality customized calendar that uniquely represents your credit union.
This level of customization uses a calendar currently offered in our catalog and enhances it by adding information specific to your credit union. A suggested minimum quantity is 2,500. Customization may include:
- Adding date reminders to the dategrid
- Promoting specific products or providing financial tips each month
- Using the back covers to provide general information to your members
If you want your calendar to reflect your credit union’s uniqueness, than consider creating a full-custom calendar. Don’t worry, our calendar provider will guide you through the process and design the calendar with your input. A suggested minimum quantity is 5,000. Customized elements mentioned above can be enhanced with the use of:
- Images of the area you serve
- Artwork or photographs submitted by members or staff
- Credit union sponsored or community events collages
Want to learn more? Read a short case study about an east coast credit union’s experience and member reactions to their full-custom calendar. Or contact Brenda Halverson, CUNA Strategic Services alliance manager at 800-356-9655, ext. 4110 or firstname.lastname@example.org.